How to Add Google Tag Manager to Your Website

Overview

Google Tag Manager gives you the flexibility to add and manage tracking tags—such as those for analytics, conversions, and remarketing—without needing to modify your website’s code each time. Its intuitive interface allows you to update tags at any time, helping you stay agile with your digital marketing and analytics strategies.

Step-by-Step Instructions

Step 1: Log In to the Admin Area

Log in to the CMS portion of your website.
📖 Need help logging in? Click here to view login instructions.

Step 2: Navigate to Google Analytics Integration

1. In the left-hand menu, go to Integrated Apps

2. Select Google > Analytics

Step 3: Add Your Google Tag Manager Code

You will have two separate code snippets provided by Google Tag Manager:

• The first script tag should look like this:

   

  <script> ... </script>


  Paste this entire script into the field labeled "Google Tag Manager"
  
  

• The second tag (noscript) will look like this:

   

  <noscript> ... </noscript>


  Paste this entire snippet into the field labeled "Google Tag Manager Body"
  
  

Step 4: Save Your Changes

Scroll down and click Submit Tag Manager to save the changes.

Your Google Tag Manager is now active on the site and ready to track user behavior and performance!